Privacy Policy

Last updated: 16 September 2026

Who we are

LCMT Digital is the controller responsible for the personal information described in this notice. Local Call UK is a trading brand of LCMT Digital.

Correspondence address:

LCMT Digital Prime Apartments 483 Green Lanes London England N13 4FG United Kingdom

Privacy enquiries may be sent to privacy@localcall.uk or by post to the correspondence address above.

What this notice covers

This notice explains how we handle personal information relating to website visitors, people seeking a local tradesperson, prospective and current trade partners, clients, suppliers and other business contacts.

It covers localcall.uk, our territory and trade websites, telephone calls, enquiry forms, email, business administration and associated call-routing and reporting services.

Information we collect

Contact and identity details, including name, business name, email address, telephone number and postal address.
Enquiry details, including trade, location, service required, preferred territory, message content and information supplied during follow-up.
Call information, including caller number, tracking number, date and time, routing, answered or missed status, duration, notes and outcome. If recording or transcription is enabled, callers will be notified before it begins.
Trade-partner and client information, including services, coverage, qualifications, insurance information, commercial discussions, contracts, support history and account contacts.
Financial and transaction records, including invoices, amounts due and paid, payment references and accounting records. We do not intend to store complete payment-card details.
Technical and usage information, including IP address, browser and device information, pages requested, server logs, referring page, consent choices and security events.
Communications and records created when you contact us, meet with us, respond to a survey, make a complaint or exercise a legal right.

How we obtain information

We obtain information directly from you when you call, submit a form, email us, enter into a contract or communicate with us.

We may also receive information from a trade partner handling an enquiry, our call-routing and form providers, publicly available business sources, professional advisers, payment and accounting providers, or automated website and security logs.

Why we use information and our lawful bases

Respond to enquiries and introduce a caller or enquirer to one selected trade partner Typical lawful basis: legitimate interests in operating the enquiry and call-routing service; steps requested before a contract where applicable.

Assess, onboard and manage trade partners and clients Typical lawful basis: steps before a contract; performance of a contract; legitimate interests in business administration.

Route calls and provide call evidence, reporting and service support Typical lawful basis: performance of a contract for client administration; legitimate interests in operating, measuring and protecting the service.

Record or transcribe calls when enabled and notified Typical lawful basis: a documented lawful basis appropriate to the configured purpose, normally legitimate interests; consent will be used where legally required. Recording will not be described as active unless it is enabled.

Issue invoices, keep accounts and meet tax or regulatory duties Typical lawful basis: performance of a contract and compliance with legal obligations.

Secure websites, prevent misuse, diagnose faults and maintain records Typical lawful basis: legitimate interests in security, service integrity, dispute handling and business continuity; legal obligations where applicable.

Measure website performance with optional analytics Typical lawful basis: consent for non-essential storage or access technologies, followed by legitimate interests or consent as applicable to the related processing.

Send service communications Typical lawful basis: performance of a contract or legitimate interests in administering an enquiry or business relationship.

Send marketing communications Typical lawful basis: consent where required, or legitimate interests where permitted, always subject to applicable UK GDPR and PECR rights and objections.

We share personal information only where reasonably necessary for the purposes described above.

Recipients may include:

the selected independent trade partner receiving an enquiry or routed call;
website hosting and publishing providers, including RankSite and its hosting infrastructure;
form-processing providers, including Formspark;
Google Workspace for email, documents, spreadsheets, records and administration;
automation providers such as Make where a configured workflow transfers information between approved systems;
telephone and call-tracking providers, including Air Landline and, when enabled, Nimbata;
analytics providers such as Google Analytics only when enabled after the required consent;
banks, payment services, accountants, insurers, legal advisers and other professional advisers;
regulators, courts, law-enforcement bodies or public authorities where disclosure is required or legally justified; and
a purchaser, investor or adviser involved in a proposed business reorganisation, subject to appropriate confidentiality safeguards.

A trade partner receiving an enquiry may become an independent controller for its subsequent quotation, customer relationship and work. Its own privacy information should explain that later use.

Call tracking, recording and transcription

We may use tracking numbers to route calls and measure which website or source generated an enquiry.

This can involve caller number, date and time, routing, answer status, duration and operational notes.

If we enable recording or transcription, a clear notice will be provided before recording begins. We will limit access to authorised people, use the material only for stated purposes such as call evidence, quality, dispute handling or service administration, and apply an approved retention period.

A caller who does not wish to be recorded may end the call and contact us by email or another offered method.

Automation and artificial intelligence

We may use approved automation and AI-assisted tools to support administration, drafting, classification, quality checks and internal analysis.

We aim to minimise or anonymise personal information before using such tools and do not intentionally provide raw call recordings, complete payment details, identity documents or unnecessary special-category information.

We do not use solely automated decision-making that produces legal or similarly significant effects on individuals unless we first provide the information and safeguards required by law.

International transfers

Some service providers or their support operations may process information outside the United Kingdom.

Where UK data-protection law requires a transfer safeguard, we will rely on an applicable adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another lawful safeguard.

You may contact us for further information about the safeguards relevant to your information.

Retention

We keep personal information only for as long as it is reasonably needed for the purpose collected, legal and accounting duties, security, complaints and potential legal claims.

Our normal intended retention periods are:

Unsuccessful or dormant business enquiries: up to 24 months after the last meaningful contact.
Website and security logs: normally up to 12 months, unless needed longer for investigation or security.
Call metadata and lead administration records: normally up to 24 months after the call or last related activity.
Call recordings and transcripts when enabled: a short operational period approved before recording is enabled; longer only where required for a complaint, evidence or legal claim.
Client contracts, invoices and accounting records: normally six years after the end of the relevant financial year or relationship, or longer where law requires.
Complaints, disputes and legal claims: for the duration of the matter and the applicable limitation period.
Consent and objection records: for as long as needed to demonstrate and respect the choice, including suppression records where appropriate.

Security

We use proportionate organisational and technical measures intended to protect personal information, including access controls, account security, minimisation, supplier review, backups where appropriate and restricted sharing.

No internet or storage system can be guaranteed completely secure.

Your rights

Depending on the circumstances, UK data-protection law may give you rights to:

be informed;
request access;
correct inaccurate information;
request erasure;
restrict processing;
object to processing, including direct marketing;
receive certain information in a portable format;
withdraw consent at any time where consent is relied upon; and
challenge certain solely automated decisions.

To exercise a right, email privacy@localcall.uk. We may need information to verify your identity and locate the relevant records.

You may also complain to the Information Commissioner’s Office. We would appreciate the opportunity to address your concern first.

Children

Our services are intended for adults and businesses. We do not knowingly seek personal information from children through our trade-partner or territory-enquiry services.

Cookies and similar technologies

Our use of cookies, local storage and similar technologies is explained in the Cookie Policy section below.

Non-essential technologies will not be activated before the required choice has been obtained.

Changes to this notice

We may update this notice when our services, suppliers or legal duties change.

The latest version will be posted on this website with its effective date. We will take reasonable steps to highlight material changes where appropriate.

About this policy

This section explains how LCMT Digital, trading as Local Call UK, uses cookies, local storage and similar technologies on localcall.uk and related Local Call UK websites.

What these technologies are

Cookies are small text files stored by a website in a browser. Local storage is a similar browser feature that can remember information on a device.

Some technologies are necessary for a requested service or security. Others, including many analytics and advertising technologies, normally require a visitor’s prior consent.

Current audited use

The Local Call UK website uses RankSite’s consent mechanism to record a visitor’s cookie preference.

The consent mechanism uses the following first-party browser storage:

Name: rs-consent Type and provider: First-party local storage set by RankSite’s consent component Purpose: Remembers whether the visitor accepted or rejected optional technologies and prevents the consent banner appearing on every page. Duration: Persists until the visitor clears site storage or the website changes the saved preference.

We will not state that Google Analytics, advertising cookies or dynamic-number-insertion storage is active unless installation is confirmed by a production cookie and storage audit.

Necessary technologies

Necessary technologies may support security, network delivery, form submission and remembering a consent choice.

Consent is not normally required where storage or access is strictly necessary to provide a service requested by the visitor, but we still explain the technology where practical.

Optional analytics or call attribution

We may introduce privacy-conscious analytics or call-attribution technology.

Before doing so, we will update this policy with the exact provider, technology, purpose and duration, configure the consent mechanism, and prevent non-essential technology from loading before consent where required.

Rejecting optional technologies will not prevent access to the main website content.

Forms and external services

Submitting a form sends the information you enter to our form-processing provider, currently Formspark, so that we can receive and respond to the enquiry.

The form submission is an active request by the visitor and is separate from optional analytics consent.

Links to third-party websites are governed by those providers’ own policies once you leave our site.

Managing your choice

When no choice is stored, the site offers Accept and Reject controls.

If RankSite provides a dedicated Cookie Settings or reopen-preferences control, this may be used to change a previously saved choice.

Where such a control is not available, you can reset your choice by clearing localcall.uk site data in your browser and reloading the page.

Browser controls

Most browsers allow you to view, block or delete cookies and site storage.

Blocking necessary technologies may affect form handling or the website’s ability to remember a choice. Your browser’s help documentation explains the controls available for your device and browser.

Changes and contact

We will update this policy following material technology or supplier changes and show the latest effective date.

Questions about cookies or privacy may be sent to:

privacy@localcall.uk

or by post to: